Purpose The purpose of this paper was to explore the uses and gratifications sought by the
primary target market (pre-adolescent and adolescent groups) of a new social media site …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

Purpose Technology has emerged as a leading tool to address concerns regarding climate
change in the recent era. As a result, the green mobile application–Ant Forest–was …

Users are attracted by augmented reality games to fulfil their needs. Two objectives are
proposed:(1) to research the motivations of those using augmented reality mobile games;(2) …

New social network platforms such as TikTok have grown into new, more interactive content
formats that appeal to younger generational groups. Through uses and gratifications (U&G) …

Purpose Video game streaming (VGS) is emerging as an extremely popular, highly
interactive, inordinately subscribed and very dynamic form of digital media. Incorporated …

Matrimonial applications have become an indispensable component of the matrimonial
landscape in India, facilitating individuals to expand their search for possible matches and …

El estudio de los efectos de la comunicación, y específicamente el de la comunicación de
masas, está repleto de ambigüedades y controversias, surgidas en primer lugar por los …

This study modeled the factors that influence misinformation spreading behavior among
social media users, with a focus on Nigerian social media users. We used an online survey …

The recent coronavirus outbreak is without a doubt a global crisis event that has affected
almost all nations of the world. This study aims to contribute to crisis communication …