The concept of impulsive buying is important because it offers an opportunity to enhance
profits. Despite the effect of impulsive purchase in the service environment, limited research …

Revised and updated, the fourth edition of The Economics of Tourism Destinations provides
a guide to the economic aspects of tourism for students and practitioners to decipher the …

Based on the support of governmental policies and the rapid growth of China's economic
development, residents' living standards, and tourism consumption demand, cruise tourism …

Purpose This study aims to examine the effects of cruise attributes on impulse buying of
service customers through impulsive buying tendency. Specifically, this study investigates …

This article analyses advance booking pricing strategies in the cruise industry before and
after Covid-19 was declared a pandemic. To provide a complete picture of the booking …

The cruise industry has experienced steadily increasing growth in the recent years. The aim
of this research is to identify the pricing strategies at global and local levels in the cruise …

This article examines the effect of option framing and cognitive load on consumer choices of
tourism services. Previous literature has shown that consumers tend to choose more options …

Revenue management (RM) is a management philosophy based on systematic information
analysis that aims at maximizing profit through effective price and inventory management. It …

Pricing strategies and tactics and itinerary design are some of the most important decisions
faced by cruise companies in order to maximize their profits. This research aims both at …

Coastal short-term cruise products are matched with Chinese consumer demand
characteristics. Launching coastal short-term cruise products can help local Chinese cruise …