A substantial literature stream indicates there are benefits to having a favorable brand
personality, such as enhanced brand attitudes and purchase intentions and higher levels of …

Despite having received considerable academic attention, existing brand personality (BP)
scales are difficult to generalize and likely need further development. The aim of this study …

A partir de una exhaustiva revisión bibliográfica se identificaron los trabajos más relevantes
que abordan el estudio y la medición de la personalidad de marca de las organizaciones no …

UNESCO World Heritage Sites (WHSs) must necessarily display Outstanding Universal
Values (OUVs), as these play a vital role in constructing competitive brand personality (BP) …

Purpose Online brand communities provide a wealth of insights about how consumers
perceive and talk about a brand, rather than what the firm communicates about the brand …

The biopharmaceutical industry has been one of the most dynamic and promising sectors.
The entry of Biotechnology start-ups in the 1980s led to the reconfiguration of the drug …

Purpose The purpose of this paper is to illustrate how brand personality and its dimensions
can be applied to wine tourism, and how a content analysis of the text taken from a wine …

“It is when we enter the realm of differentiation that the metaphor of brand personality
becomes extremely valuable. But it all develops naturally from the idea of consistency and …

This research extends the conceptualisation and measurement of brand personality to the
medical tourism industry. It is the first study to apply Aaker's (1997) brand personality …

World Heritage (WH) is acknowledged as a prominent tourism brand. However, research on
the intangible relationship between World Heritage sites (WHSs) and outstanding universal …