(57) ABSTRACT A method of modelling data, comprising: training an objec tive function of a
linear classifier, based on a set of labeled data, to derive a set of classifier weights; defining …

(57) ABSTRACT A system and method for measuring biologically and behav iorally based
responses to social media, locations, or expe riences and providing instant and continuous …

US9451303B2 - Method and system for gathering and computing an audience's
neurologically-based reactions in a distributed framework involving remote storage and …

4,626,904 A 12/1986 Lurie 6,088,040 A 7/2000 Oda et al. 4,632,122 A 12, 1986 Johansson
et al. 6,099,319 A 8/2000 Zaltman et al. 4,683,892 A 8, 1987 Johansson et al. 6,120,440 A 9 …

A system evaluates media materials such as programs and advertising by obtaining neuro-
response data such as central nervous system, autonomic nervous system, and effector sys …

A stimulus compression device determines neuro-feedback significance corresponding to
stimulus material and modifies the stimulus material using neuro-feedback significance …

An electroencephalography (EEG) system includes a dry electrode design having a jagged,
angular, comb, etc. shaped support housing. Each dry electrode housing includes multiple …

(57) ABSTRACT A system analyzes neuro-response measurements including regional
electroencephalography (EEG) measurements from Subjects exposed to stimulus materials …

Example methods, apparatus, systems and machine readable media are disclosed herein
for analyzing response data from subjects exposed to media. An example method includes …

Example methods, apparatus, systems and machine readable media are disclosed herein
for selecting advertisement or entertainment location based on neuro-response data. An …