This empirical research investigated the structural relationships between social media
influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived …

Purpose Drawing on symbolic interaction theory (SIT), this study aims to identify what makes
corporate social responsibility (CSR) communication more favorable to customers in the …

In the present study, we investigate, from a consumer perspective, the importance of different
types of marketing actions frequently used by online apparel retailers to serve different …

Owing to its substantial impact on the environment, economy, and society, we choose to
examine the oil and gas industry, drawing on neo-institutionalist scholarship to concentrate …

Purpose The purpose of this paper is to test if the order in which potential customers receive
company related information and product related information about a new brand can …

The purpose of this study is to identify how sustainable fashion brands communicate with
consumers on social media, specifically, Instagram. By applying a data mining technique to …

Adopting a multi-theoretical approach to CSR, this study explored whether customer loyalty
and brand trust, mediated by stakeholder perceptions of banking performance can spillover …

Even though the adoption of fair-trade practices is increasing, empirical evidence of how fair-
trade communication shapes brand image is still limited. The present research addresses …

This research focuses on studying the effect of Social Media Influencers (SMIs) on
Consumer Well-Being in the industry of fashion. While there is wealth of research on SMIs' …

The purpose of this study was to provide quantitative evidence of the predictive relationship
between corporate social responsibility and firm financial performance. The problem …