The cake looks yummy on the shelf up there: The interactive effect of retail shelf position and consumers' personal sense of power on indulgent choice
This paper advances our understanding of consumer responses to retail product displays by
examining the interplay between the vertical shelf position of choice options and consumers' …
examining the interplay between the vertical shelf position of choice options and consumers' …
Antecedents affecting purchase of luxury ayurvedic skin care products
D Pasricha, K Jain - 2019 - gnanaganga.inflibnet.ac.in
Purpose: The study examined how the various underlying antecedents affect the purchase
satisfaction and the re-purchase intention of luxury ayurvedic skin care products among …
satisfaction and the re-purchase intention of luxury ayurvedic skin care products among …