Frontal electroencephalographic (EEG) alpha asymmetry is widely researched in studies of
emotion, motivation, and psychopathology, yet it is a metric that has been quantified and …

Purpose For many consumer neuromarketing researchers, the use of functional magnetic
resonance imaging has been the most preferred neuroscience technique. However …

The current challenges of urbanization and densification threaten the health of urban
dwellers. Previous studies have shown that contact with; or perception of green spaces has …

Recently, emotion classification from EEG data has attracted much attention with the rapid
development of dry electrode techniques, machine learning algorithms, and various real …

Второе издание учебного пособия (предыдущее вышло в 2001 г.) переработано и
дополнено. В книге изложены теоретические и методологические вопросы изучения …

Consumers' food choices are often driven by reasons of which consumers are not fully
aware. Decision-making about food is influenced by a complex set of emotions, feelings …

This paper presents an information-processing model that is directly applicable to the
investigation of how mediated messages are processed. It applies the model to the case of …

Conceptual and empirical approaches to the study of the role of asymmetric frontal cortical
activity in emotional processes are reviewed. Although early research suggested that …

In this experiment, we combined the measurement of observable facial behavior with
simultaneous measures of brain electrical activity to assess patterns of hemispheric …

As new technology fuels the rapid growth of research in psychophysiology, it is essential that
those new to the field receive a comprehensive introduction. Psychophysiology: Human …