Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
Purpose The resource-based view (RBV) emphasises the importance of resources for firm
performance. However, recent research argues that the focus on firm performance should …
performance. However, recent research argues that the focus on firm performance should …
Relationship of 7P marketing mix and consumers' loyalty in traditional markets
The existence of the traditional market as a center of most people's economic activities in
Indonesian society has begun to be displaced by the modern market. Improvement in …
Indonesian society has begun to be displaced by the modern market. Improvement in …
Customer engagement with brands in social media platforms: Configurations, equifinality and sharing
J Carlson, SP Gudergan, C Gelhard… - European Journal of …, 2019 - emerald.com
Purpose Social media brand platforms have become a popular means for engaged
customers to share information and experiences with brands and other customers. However …
customers to share information and experiences with brands and other customers. However …
Effects of internal marketing on strategic orientations in the banking sector
AH Mazzarolo, EW Mainardes… - International Journal of …, 2021 - emerald.com
Purpose The purpose of this study was to assess whether internal marketing tends to
influence the perception of bank employees regarding the strategic orientations of banks …
influence the perception of bank employees regarding the strategic orientations of banks …
Inclusivity in advertising: a typology framework for understanding consumer reactions
The promotion of diversity and inclusion in advertising has the potential to bring about
positive change in society. Despite its importance, there has been limited research on …
positive change in society. Despite its importance, there has been limited research on …
[PDF][PDF] Market orientation, competitive advantage and business performance: Exploring the indirect effects
In this paper, we address insufficiently explored indirect relationships between market
orientation (MO), organizational strategic resources and business outcomes. Previous …
orientation (MO), organizational strategic resources and business outcomes. Previous …
How does marketing capability impact abnormal stock returns? The mediating role of growth
Building on the frameworks of the resource-based view and value relevance, this study
contributes to how the firms' marketing capabilities affect firm performance. More specifically …
contributes to how the firms' marketing capabilities affect firm performance. More specifically …
Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta
AA Hanggraito, AS Wiratama… - Jurnal …, 2020 - journal.poltekpar-nhi.ac.id
Abstrak Museum Batik Yogyakarta merupakan salah satu destinasi wisata dimana batik
sebagai atraksi utama. Museum ini tidak hanya menyimpan koleksi batik, namun juga …
sebagai atraksi utama. Museum ini tidak hanya menyimpan koleksi batik, namun juga …
Strategi Bauran Pemasaran 7P Menggunakan Pendekatan Analisis SWOT dalam Upaya Meningkatkan Daya Saing Mangata Coffee & Eatery
H Rochmadika, A Parantika - Media Wisata, 2023 - jurnal.ampta.ac.id
This research was conducted on Mangata Coffee & Eatery, a culinary business. This study
aims to determine and analyze the application of the 7P marketing mix strategy based on a …
aims to determine and analyze the application of the 7P marketing mix strategy based on a …
Crafting strategy for international marketing: outside-in or inside-out?
Purpose Drawing on the resource-based view, dynamic capabilities and exploration
literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in …
literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in …