Marketing capabilities and firm performance: literature review and future research agenda
Purpose–The purpose of this paper is to broaden the body of knowledge on marketing
capabilities (MC) and firm performance (FP) by presenting a systematic review of literature …
capabilities (MC) and firm performance (FP) by presenting a systematic review of literature …
Digital strategy aligning in SMEs: A dynamic capabilities perspective
Digital strategy alignment is a dominant concern for today's managers and information
systems researchers. Yet research in this area remains fragmented, particularly on the …
systems researchers. Yet research in this area remains fragmented, particularly on the …
[HTML][HTML] Market-sensing capability, knowledge creation and innovation: The moderating role of entrepreneurial-orientation
AM Alshanty, OL Emeagwali - Journal of Innovation & Knowledge, 2019 - Elsevier
This article examines the nexus between market-sensing capability, knowledge creation,
strategic entrepreneurial-orientation and innovation in small and medium sized enterprises …
strategic entrepreneurial-orientation and innovation in small and medium sized enterprises …
[HTML][HTML] Capturing the value creation in public procurement: A practice-based view
Public procurement has struggled to fulfill its mission to create public value due to a narrow
interpretation of value emphasizing the costs of procured goods and services. A holistic view …
interpretation of value emphasizing the costs of procured goods and services. A holistic view …
The relationship of organizational competition orientation, marketing capability and customer networks in achieving seller achievement
ST Siam, JAN Shaari, H Heriyadi - European Journal of Business and …, 2022 - ejbmr.org
This study is to determine the role of organizational competition orientation and its effect on
salesperson achievement. The relationship between variables consisting of four constructs …
salesperson achievement. The relationship between variables consisting of four constructs …
Enhancing MSME Performance through Market Sensing Capability, Innovation Capability, and Iconic Ethnic Product Development
Facing competition from global batik producers with prices that tend to be cheaper, MSME
Batik Jonegoroan faces serious problems in its sales performance. This study aims to …
Batik Jonegoroan faces serious problems in its sales performance. This study aims to …
[PDF][PDF] Market sensing capability and SMEs performance: The mediating role of product innovativeness success
E Ardyan - DLSU Business and Economics Review, 2016 - researchgate.net
The purposes of this study are:(1) to test the effect of market sensing capability on SMEs
performance, both directly and indirectly (product innovativeness success as intervening …
performance, both directly and indirectly (product innovativeness success as intervening …
[PDF][PDF] Investigating the dynamic capabilities and competitive advantage of South African SMEs
TV Adeniran, KA Johnston - African Journal of Business …, 2012 - researchgate.net
This study investigates the dynamic capabilities (DCs) and competitive advantage of South
African small and medium enterprises (SMEs). DCs are organisational processes …
African small and medium enterprises (SMEs). DCs are organisational processes …
[PDF][PDF] Dynamic managerial capabilities, competitive advantage and business performance: an integrative model, literature review and research propositions
This research is an extension to the work conducted earlier by Chahal & Kaur in 2013.
Furthermore, this study abridges the concept of dynamic managerial capabilities to analyze …
Furthermore, this study abridges the concept of dynamic managerial capabilities to analyze …
Marketing innovativeness on marketing performance: role of religio-centric relational marketing strategy
This paper is an empirical study aimed at investigating the effect of marketing
innovativeness, market sensing capabilities and customer relationship management on …
innovativeness, market sensing capabilities and customer relationship management on …