Purpose–The purpose of this paper is to broaden the body of knowledge on marketing
capabilities (MC) and firm performance (FP) by presenting a systematic review of literature …

Digital strategy alignment is a dominant concern for today's managers and information
systems researchers. Yet research in this area remains fragmented, particularly on the …

This article examines the nexus between market-sensing capability, knowledge creation,
strategic entrepreneurial-orientation and innovation in small and medium sized enterprises …

Public procurement has struggled to fulfill its mission to create public value due to a narrow
interpretation of value emphasizing the costs of procured goods and services. A holistic view …

This study is to determine the role of organizational competition orientation and its effect on
salesperson achievement. The relationship between variables consisting of four constructs …

Facing competition from global batik producers with prices that tend to be cheaper, MSME
Batik Jonegoroan faces serious problems in its sales performance. This study aims to …

The purposes of this study are:(1) to test the effect of market sensing capability on SMEs
performance, both directly and indirectly (product innovativeness success as intervening …

This study investigates the dynamic capabilities (DCs) and competitive advantage of South
African small and medium enterprises (SMEs). DCs are organisational processes …

This research is an extension to the work conducted earlier by Chahal & Kaur in 2013.
Furthermore, this study abridges the concept of dynamic managerial capabilities to analyze …

This paper is an empirical study aimed at investigating the effect of marketing
innovativeness, market sensing capabilities and customer relationship management on …