The current work examines how cues traditionally used to signal environmental friendliness,
specifically the color green and eco-labels, and influence product efficacy perceptions and …

Across three studies, this research examines how marketers can capitalize on their brand's
standing in the marketplace through strategic logo placement on their packaging. Using a …

Although sustainable product companies provide various environmental cues to promote
consumer purchasing, these cues do not have the intended effect in many cases. Therefore …

Based on the “wisdom of the crowd” effect, consumer-generated online reviews are
supposed to help consumers make more accurate product evaluations. However, the large …

While there exists recent research about greenwashing in the context of branding and
product packaging as well as advertising, we investigated greenwashing detection …

Two studies are reported in which the effect of glassware was investigated on subjective
ratings of, and willingness-to-pay for, alcoholic drinks. Participants from China (Study 1) and …

This study investigates the intricate interplay between visual (in) congruity and visual quality
within the context of Non-Fungible Tokens (NFTs). Drawing upon foundational theories on …

Evidence from four studies suggests that the moral opposition toward genetically modified
(GM) foods impedes the perception of their benefits, and critically, marketers can circumvent …

Service robots have yet to occupy niches in domestic environments beyond vacuuming and
lawn mowing. This can only happen by providing an alternative experience rather than …

In an effort to find a novel way to enhance the attractiveness of healthy food, this article
proposes surface mimicry—that is, designing a product to visually resemble another product …