Discussions of data-driven campaigning have gained increased prominence in recent years.
Often associated with the practices of Cambridge Analytica and linked to debates about the …

We study the persuasive effects of political advertising. Our empirical strategy exploits FCC
regulations that result in plausibly exogenous variation in the number of impressions across …

Political Advertising in the United States examines the volume, distribution, content, and
effects of political advertising in congressional and presidential elections. The book …

Research from the United States and Europe suggests that affluent citizens enjoy
considerably more policy influence than do average citizens and the poor. I examine the …

This article traces the development of online political advertising across four presidential
election cycles (2000–2012) to outline an agenda for scholarly research. In 2000 …

Record amounts of money went to purchase television advertising during the 2012 election
cycle, resulting in unprecedented volumes of advertising. This increase was due in part to …

Social media allow political campaigns to reach specific groups of voters with
unprecedented precision, yet the effect on voting behaviour of this political micro-targeting is …

We examine how campaigns use advertising in the current digital era–and how spending
decisions depend on the stage of the campaign and the particular goal being pursued. Our …

Few studies have examined political content on YouTube, especially in comparison to the
traditional television spots. Relying on both audience-and platform-based theories, we …

We study the persuasive effects of political advertising. Our empirical strategy exploits FCC
regulations that result in plausibly exogenous variation in the number of impressions across …