Advertising in mobile apps has recently become one of the most popular advertising
channels for businesses when its annual revenue has rapidly increased year over year. On …

Gamified advertising formats are increasingly used to facilitate consumer interactions with a
brand. Advergames in particular are believed to be an effective type of gamified advertising …

Users are actively protesting against invasive digital ads by downloading adblocking
software. Recent games developers introduce dynamic and interactive advertising into …

Purpose: This study aims to investigate the effectiveness of branding through mobile games
with ingame advertising (IGA). The concept of in-game advertising will be linked with game …

В настоящее время все более популярными у пользователей сети Интернет, в том
числе и российских, становятся мобильные игры и приложения. С ростом числа …

In a world where attracting consumer's attention is becoming more and more difficult, and
with advertisers increasingly becoming dissatisfied with the value provided by traditional …

In a world where attracting consumer's attention is becoming more and more difficult, and
with advertisers increasingly becoming dissatisfied with the value provided by traditional …

В современных условиях развития конкуренции в розничной торговле, к числу которых
относятся пандемия, дальнейшее снижение покупательской способности населения …

في عالم أصبح فيه جذب انتباه المستهلک أکثر صعوبة، ومع تزايد عدم رضى المعلنين عن القيمة
التي تقدمها الوسائط التقليدية، أصبح من الضروري على المسوقين والمعلنين أن يبحثوا عن …‎

In recent years, advertising in mobile apps has become one of the most popular advertising
channels for businesses. The annual spending for this emerging type of advertising keeps …