An integrated effectiveness framework of mobile in-app advertising
VNX Truong, M Nkhoma… - Australasian Journal of …, 2019 - journal.acs.org.au
Advertising in mobile apps has recently become one of the most popular advertising
channels for businesses when its annual revenue has rapidly increased year over year. On …
channels for businesses when its annual revenue has rapidly increased year over year. On …
Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects
ZMC van Berlo, X Chen - Journal of Interactive Advertising, 2024 - Taylor & Francis
Gamified advertising formats are increasingly used to facilitate consumer interactions with a
brand. Advergames in particular are believed to be an effective type of gamified advertising …
brand. Advergames in particular are believed to be an effective type of gamified advertising …
Players Attitudes Towards In-Game Advertising
LF Rios-Pino, JE Mejía-Perea… - … Technology & Systems, 2021 - Springer
Users are actively protesting against invasive digital ads by downloading adblocking
software. Recent games developers introduce dynamic and interactive advertising into …
software. Recent games developers introduce dynamic and interactive advertising into …
[PDF][PDF] The effectiveness of in-game advertising in mo-bile games
S Klose, NA Truong - Research Journal for Applied Management, 2022 - ism.de
Purpose: This study aims to investigate the effectiveness of branding through mobile games
with ingame advertising (IGA). The concept of in-game advertising will be linked with game …
with ingame advertising (IGA). The concept of in-game advertising will be linked with game …
[HTML][HTML] ВНУТРИИГРОВАЯ РЕКЛАМА: ВОСПРИЯТИЕ ПОТРЕБИТЕЛЯМИ И ЭФФЕКТИВНОСТЬ
НВ Рубцова, КС Солодухин - Baikal Research Journal, 2022 - cyberleninka.ru
В настоящее время все более популярными у пользователей сети Интернет, в том
числе и российских, становятся мобильные игры и приложения. С ростом числа …
числе и российских, становятся мобильные игры и приложения. С ростом числа …
[PDF][PDF] The Ergonomics of Designing Interactive Games User Interface as an Advertising Medium
TALA Razek, SHASA Donia, EIF Kasem - 2023 - mjaf.journals.ekb.eg
In a world where attracting consumer's attention is becoming more and more difficult, and
with advertisers increasingly becoming dissatisfied with the value provided by traditional …
with advertisers increasingly becoming dissatisfied with the value provided by traditional …
[PDF][PDF] The Ergonomics of Designing Interactive Games User Interface as an Advertising Medium ﺔﯾﻧﻼﻋإ ﺔﻟﯾﺳوﮐ ﺔﯾﻟﻋﺎﻔﺗﻟا بﺎﻌﻟﻷا مدﺧﺗﺳﻣ ﺔﮭﺟاو مﯾﻣﺻﺗ ﺔﯾﻣوﻧوﺟرأ
TALA Razek - 2021 - researchgate.net
In a world where attracting consumer's attention is becoming more and more difficult, and
with advertisers increasingly becoming dissatisfied with the value provided by traditional …
with advertisers increasingly becoming dissatisfied with the value provided by traditional …
Учредители: Байкальский государственный университет eISSN: 2411-6262
АП КОЖЕВИНА, АЭ ТАРАСОВА - BAIKAL RESEARCH JOURNAL, 2021 - elibrary.ru
В современных условиях развития конкуренции в розничной торговле, к числу которых
относятся пандемия, дальнейшее снижение покупательской способности населения …
относятся пандемия, дальнейшее снижение покупательской способности населения …
أرجونومية تصميم واجهة مستخدم الألعاب التفاعلية کوسيلة إعلانية
قاسم, عبد اللطيف, أبو دنيا - مجلة العمارة والفنون والعلوم الإنسانية, 2023 - journals.ekb.eg
في عالم أصبح فيه جذب انتباه المستهلک أکثر صعوبة، ومع تزايد عدم رضى المعلنين عن القيمة
التي تقدمها الوسائط التقليدية، أصبح من الضروري على المسوقين والمعلنين أن يبحثوا عن …
التي تقدمها الوسائط التقليدية، أصبح من الضروري على المسوقين والمعلنين أن يبحثوا عن …
[PDF][PDF] Moderating the app publishers-controlled effects
V Truong - 2020 - scholar.archive.org
In recent years, advertising in mobile apps has become one of the most popular advertising
channels for businesses. The annual spending for this emerging type of advertising keeps …
channels for businesses. The annual spending for this emerging type of advertising keeps …