Our subjective visual experiences involve complex interaction between our eyes, our brain,
and the surrounding world. It gives us the sense of sight, color, stereopsis, distance, pattern …

In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …

Profound knowledge about landscape preferences is of high importance to support decision-
making, in particular, in the context of emerging socio-economic developments to foster a …

Purpose The main purpose of this study is to analyze how consumers' visual attention to
wine label design correlates with their preferences. Accordingly, this study uses quantitative …

In recent years, online shopping platforms have displayed more sustainable products to
attract consumer attention. Understanding the effect of age on online shopping patterns can …

Neuromarketing or consumer neuroscience is a relatively new market research
subdiscipline that has gained popularity among consumer behavior scientists in the past two …

Healthy housing can set its occupants completely in good physical, mental and social
conditions, but there is a lack of research in China on the public's willingness to pay (WTP) …

It is very important to predict the reaction of customers to future products. Sample pictures
and line sketches are commonly used for discovering consumers' demands. However, these …

At present, food quality is of utmost importance, not only to comply with commercial
regulations, but also to meet the expectations of consumers; this aspect includes sensory …