This study aims to examine the effect of destination image, perceived risk, and perceived
constraints on the behavioral intention of international tourists to revisit Pakistan. The study …

Due to the multidisciplinary nature of the “place branding” and “place marketing” research
domain, complexities associated with it have not been addressed adequately, and ambiguity …

Hosting special events can be a unique opportunity for boosting the touristic development
resulting in loyalty and attachment toward the destination and its assets. Understanding the …

In a post-COVID-19 world, due to the increasing reliance on virtual work, global virtual teams
(GVTs) are critical for the international success of firms. A fundamental challenge that firms …

Marketing and management scholars agree that organizations should focus on their core
resources and capabilities in their effort to create a competitive advantage. However, tourism …

The aim of this study was to investigate country image and attitudes on Tanzanian tourists'
intention to visit Korea. It also aimed to examine the moderating effects of destination and …

Purpose In view of the influences of online videos on the cultural tourism industry, this study
aims to explore the mechanisms triggered by watching online video behaviors of fans. This …

Destination image is essential to tourists' loyalty and has been discussed in length among
researchers and marketers in the tourism industry for decades. Based on a literature review …

Traveling to heritage sites represents a growing sector with great potential in the context of
heritage tourism, which is a relevant topic but has received little scholarly attention. The …

The purpose of the study is to investigate the role of a country's image as a mediator
between cuisine image and intention to visit a country. Data were collected using online and …