We provide a developmental perspective on two related issues:(a) why traditional
preventative school-based interventions work reasonably well for children but less so for …

Psychological reactance theory (PRT; Brehm, 1966) posits that when something threatens or
eliminates people's freedom of behavior, they experience psychological reactance, a …

Mass media campaigns are widely used to expose high proportions of large populations to
messages through routine uses of existing media, such as television, radio, and …

Highly visible tragedies in high schools thought to involve bullying have directly contributed
to public support for state-mandated K-12 anti-bullying programming. But are existing …

The boundaries and names shown and the designations employed and the presentation of
the material in this publication do not imply the expression of any opinion whatsoever on the …

This report calls on the nation—its leaders, its mental health research and service provision
agencies, its schools, its primary care medical systems, its community-based organizations …

Objective To present findings of a narrative review on the implementation and effectiveness
of 17 Articles of the WHO Framework Convention on Tobacco Control (FCTC) during the …

In the 117th Shattuck Lecture, Dr. Steven Schroeder asks why the American system fails to
deliver a standard of health similar to that observed in many other countries. In his …

▪ Abstract Social marketing, the use of marketing to design and implement programs to
promote socially beneficial behavior change, has grown in popularity and usage within the …

This study attempts to show the relevance of behavioral theory for developing
communications designed to promote healthy and/or to prevent or alter unhealthy behaviors …