The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing

E Van Steenburg, NA Anaza, A Ashhar… - Journal of Consumer …, 2022 - Wiley Online Library
Evolving financial behavior, an unpredictable public policy atmosphere, and an unparalleled
global pandemic have collaborated to disrupt nonprofit fundraising. The COVID‐19 …

OM forum—Challenges and strategies in managing nonprofit operations: An operations management perspective

G Berenguer, ZJ Shen - Manufacturing & service operations …, 2020 - pubsonline.informs.org
The operations management (OM) community is paying increasing attention to the analysis
of nonprofit operations. However, what is it about this type of operation that makes it …

Review reader segmentation based on the heterogeneous impacts of review and reviewer attributes on review helpfulness: A study involving ZIP code data

I Raoofpanah, C Zamudio, C Groening - Journal of Retailing and Consumer …, 2023 - Elsevier
This study addresses gaps in online consumer review research. First, drawing on
information overload and configuration theories, the authors posit that reviewer …

Who donates on line? Segmentation analysis and marketing strategies based on machine learning for online charitable donations in Taiwan

CW Hsu, YL Chang, TS Chen, TY Chang… - IEEE Access, 2021 - ieeexplore.ieee.org
The reduction in government support and the rapid growth in the number of nonprofit
organizations have made them face fierce competition for charitable donations. Identifying …

Segmentation of individual donors to charitable organizations

E Kolhede, JT Gomez-Arias - International Review on Public and Nonprofit …, 2022 - Springer
Our article examines market segments within the broader category of individual donors to
charity and cause related organizations. This is an area of research in which considerable …

Effective segmentation of university alumni: Mining contribution data with finite-mixture models

EJ Durango-Cohen, SK Balasubramanian - Research in Higher Education, 2015 - Springer
Having an effective segmentation strategy is key to the viability of any organization. This is
particularly true for colleges, universities, and other nonprofit organizations—who have seen …

[图书][B] Factors and characteristics of alumni role identity: Implications for practice in higher education fundraising and alumni relations

JLR Dillon - 2017 - search.proquest.com
Now more than ever, colleges and universities are relying on funds raised from alumni to
support their operations. At the same time, the percentage of alumni donors is in decline and …

Unpacking donor retention: Individual monetary giving to US-based Christian faith-related, international nongovernmental organizations

R Ramanath - Religions, 2016 - mdpi.com
This article examines an important but relatively overlooked aspect in the field of
international giving in the US—individual monetary donations to Christian faith-related …

Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model

J Bao, EJ Durango-Cohen, L Levontin… - Journal of Business …, 2022 - Elsevier
Abstract We present a Compound Poisson Mixture Regression model of the joint distribution
of transaction frequency and monetary value, and apply it to study alumni donations at a …

Donor Responses to Out-group Beneficiary Profiles in Direct Mail Fundraising: A Canadian Case Study

CN Dougherty, K Schmidt, C Mahon - Journal of Nonprofit & Public …, 2024 - Taylor & Francis
Charities that fundraise from the public can feel competing pressures to be as efficient as
possible in their fundraising efforts and to accurately and ethically reflect their services and …