Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

Purpose Emerging transformative service research (TSR) studies adopt a service system
lens to conceptualise well-being across the micro, meso and macro levels of aggregation …

Purpose The aim of this research is to provide insight into how organizations can co-create
value with family members engaged in service journeys of customers experiencing …

Purpose The socioeconomically deprived segment called bottom of pyramid lives in extreme
resource-constrained environments and is being excluded from having access to many …

It is commonly suggested that patients' subjective well-being (SWB) can be affected by pre-
treatment conditions and treatment experiences, and hence SWB can be used to measure …

Marketing researchers have investigated how value is co-created through direct interactions
between service providers and customers. Previous studies have focused on service …

The identification and categorization of user needs in digital–physical product ecosystems
are key starting point for developing user-centered products and improving user …

Healthcare involves multiple actors. In such a system, the creation of value shifts from being
a top-down to an interactive process. This interactive process emphasizes in particular the …

The identification and categorization of user needs in digital-physical product ecosystems
are key starting point for developing user-centered products and improving user …