[HTML][HTML] Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

Y Ge, D Yao, COL Ung, Y Xue, M Li, J Lin, H Hu… - Journal of Medical …, 2023 - jmir.org
Background Social media has become one of the primary information sources for medical
professionals and patients. Pharmaceutical companies are committed to using various …

Aliterate Consumers' Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising

H Jae, DS DelVecchio - Journal of Global Marketing, 2022 - Taylor & Francis
This research investigates how aliterate consumers process drug risk information. An
experimental approach and 398 participants were employed to assess the effects of …

[图书][B] İlaç Sektörü Satış Ve Pazarlama Stratejileri

Ş DOĞAN - 2022 - books.google.com
Dijitalleşme olgusu, günümüzde hem bireylerin hem de işletmelerin, yedi yirmi dört,
hayatının önemli bir parçası haline gelmiştir. Tüm sektörler dijital çağa daha hızlı bir şekilde …

[PDF][PDF] Social Media Marketing in the Pharmaceutical Sector: Opportunities and Challenges in Mangalore City Area

T Kamath, P Neermarga - ijisrt.com
Purpose: Main Purpose of the research is to identify the opportunities and challenges that
are faced by the Pharmaceutical industry in the city of Mangalore for social media marketing …

[PDF][PDF] Review of the Functioning of Pharmaceutical Marketing in the Context of New Social Media Techniques

T Kamath, P Neermarga - ijisrt.com
Purpose: The main aim of this study is to appraise of functioning of pharmaceutical
marketing in the context of new social media techniques. Methodology: The researcher has …