Las relaciones comerciales desde el paradigma del marketing relacional propician los
intercambios de conocimiento y por ende la innovación. En este sentido, el propósito del …

The purpose of this study is to examine the social impacts of events on participants'
satisfaction and whether loyalty is a result of this satisfaction when taking attendance to …

Purpose Unique product design is a highlight of sustainable branding. The purpose of this
paper is to investigate whether product design affects customers' psychological responses …

Some companies and organizations are pursuing joint planning and coordination between
internal and external communicators; however, functional silos still appear to be a barrier …

Given how important it is to provide superior value to customers and to maintain customer
loyalty for a sustainable competitive advantage, the aim of this paper is to examine the …

Fixed telecommunications services, such as internet, telephony, and TV, are still important in
many emerging countries. In Colombian telecommunications companies are few and the …

Introduction At present, innovative customer knowledge on social media platforms is mostly
treated as a kind of “self-entertainment” activity content, and has not been effectively …

Purpose-The aim of this paper is to investigate the impact of relationship marketing (RM))
and the mediating role of brand equity (BE) on the development of the business …

基于社会建构理论, 游客的在场体验是多主体共同建构的结果. 以《 寻梦牡丹亭》
旅游演艺观演体验有效问卷数据为基础, 构建了以游客“游前” 专业素养为自变量, 游客“游后” …

Microbusinesses are a specific type of small business that employ 9 or fewer people,
including the owner. Microbusinesses are a major factor in the national, regional, and local …