There is increasing acknowledgement that innovative product design has a positive effect on
financial performance. However, innovative design may require specific efforts to aid …

Marketing often cooperates with external design in the new product development (NPD)
process. While this relationship is crucial for NPD success and is a typical case of …

Learning from developments in other countries, Chinese firms heavily invest in design to
develop products with differentiated advantages to upgrade their value chains. This …

Third-party recognition for design excellence is often viewed as an event triggering the
success of a product with a good design. However, evidence from extant research raises …

Purpose This paper aims to explore consumer perceptions of product design awards (PDAs)
and their impact on consumer product evaluation and attitude formation about the award …

Abstract Design awards have become a valuable means for firms to distinguish the quality of
their design work from that of their competitors, thus acting as symbols of recognition …

Abstract This study examines China Excellent Industrial Design (CEID) through structural
equation modeling, analyzing 209 participants' evaluation data on explicit features, implicit …

目的工业设计奖已成为世界公认的衡量一个国家设计竞争力最直观的指标. 红星奖自2006
年设立以来, 是中国早期最具权威性的设计奖项之一. 旨在梳理红星奖与中国工业设计产业发展 …

En este artículo, los festivales y premios de publicidad son el objeto de estudio para
caracterizar la publicidad, con un doble objetivo: por un lado, validar el uso de la …

Many governments have design policies to increase public awareness level about design
and its adding value on products and services. One of these policies is design promotion …