Ad avoidance in the digital context: A systematic literature review and research agenda

F Çelik, MS Çam, MA Koseoglu - International Journal of …, 2023 - Wiley Online Library
The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers

I Redondo, G Aznar - Informatics, 2023 - mdpi.com
Website publishers cannot monetize the ad impressions that are prevented by ad-blockers.
Publishers can then employ anti-ad-blockers that force users to choose between either …

Time is money: A Conditional Mediation Analysis of Ad Value Moderated by Time Spent on YouTube

S Munawar, FS Muhammad, H Raza, ZS Ali - Market Forces, 2023 - kiet.edu.pk
Social media usage has increased significantly in the last few years due to its easy access
and low cost. Besides other social media forums, YouTube usage worldwide has also …

[PDF][PDF] Service Quality an Antecedent of Customer Satisfaction; A Comparative Analysis of Four Alternative Service Quality Models on Customers of the Banking Sector …

H Raza - International Journal of Experiential Learning & Case …, 2023 - researchgate.net
Toward a theory of corporate sustainability: A theoretical integration and exploration Page 1
239 Service Quality an Antecedent of Customer Satisfaction; A Comparative Analysis of Four …

Gobierno electrónico y calidad del servicio judicial en una corte superior de justicia de Huánuco, 2023

AI Coronel Cajan - 2024 - repositorio.ucv.edu.pe
La investigación planteo como objetivo principal en determinar la relación del gobierno de
los recursos electrónicos con la calidad del servicio jurídico prestado por una Corte …

[PDF][PDF] BARRIERS TO ONLINE GROCERY SHOPPING: A STUDY OF SOUTH ASIAN ECONOMY

S Munawar, AG Khan, SM Fahim, RM Butt - growth, 2024 - researchgate.net
Purpose: The e-commerce sector of Pakistan is growing at an exponential rate and is
expected to cross $100 bn. However, the online grocery shopping sector has not shown …

FORMALIZATION AND PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN NIGERIA; THE ROLE OF OPEN MINDEDNESS AND COMMITMENT …

OB Shaibu, S Karwai, L Sahnun - FUW-International Journal of …, 2024 - fuw-ijmss.com.ng
The aim of this study was to examine if formalization can be adopted by MSMEs in Nigeria
as a way ensuring better performance and if open mindedness and commitment to learning …

THE EFFECT OF ADVERTISING AND SERVICE QUALITY THROUGH CUSTOMER VALUE AGAINTS SATISFACTION AT UT REGIONAL OFFICE IN TERNATE

A Hanubun, ADJ Suhandoko - Proceeding of the International …, 2023 - conference.ut.ac.id
This study aims to analyze the effect of advertising and service quality on satisfaction
through customer value as moderation. The type of research used was quantitative, with a …