During the COVID-19 pandemic, fresh live broadcasting has been widely present in
consumers' daily lives but has been scarcely examined in academic research. The major …

The booming development of livestream e-commerce has attracted considerable academic
attention, but research on how social presence affects consumers' purchase decisions is …

Due to the spike in online-retail demand during the pandemic, couriers confront increased
workload and safety concerns, posing significant social-sustainability challenges for courier …

Live-streaming e-commerce is the future development direction of the retail industry. When
retailers choose a live-streaming e-commerce platform, they face the test of various risks of …

The shipping industry plays a vital role in the world trading system and in maintaining the
stability of global supply chains. However, we cannot ignore the damage it brings to the …

This study aims to understand the influence of COVID-19 on consumers' fears and self-
protection motivations. Furthermore, the study seeks to understand the effects of these fears …

Community group-buying platforms are increasingly relying on the interaction between the
group-buying leader and consumers, thereby achieving the customer lock-in. In view of this …

Introduction Smoking is a leading public health risk. Many countries are reducing the
demand for tobacco through graphic health warning labels (GHWLs). This study aims to …

The emergence of e-commerce platforms, especially online grocery shopping, is heightened
by the COVID-19 pandemic. Filipino consumers started to adapt online due to the strict …

With the rapid development of livestream e-commerce, enhancing user's continuous use of
livestream e-commerce has become a focus of livestream e-commerce operators, but the …