Tourism and hospitality forecasting with big data: a systematic review of the literature
Empirical research has shown that incorporating big data into tourism and hospitality
forecasting significantly improves prediction accuracy. This study presents a comprehensive …
forecasting significantly improves prediction accuracy. This study presents a comprehensive …
Why do I share? Participants' personality traits and online participation
S Mustafa, W Zhang - International Journal of Human–Computer …, 2024 - Taylor & Francis
Apart from the well-recognized popularity and importance of online question-and-answer
(Q&A) communities, the sustainable growth of these platforms is a serious concern faced by …
(Q&A) communities, the sustainable growth of these platforms is a serious concern faced by …
Review Ratings, Sentiment in Review Comments, and Restaurant Profitability: Firm-Level Evidence
S Abdullah, P Van Cauwenberge… - Cornell Hospitality …, 2024 - journals.sagepub.com
This article examines the effect of user review ratings and sentiment in review comments on
restaurant profitability. In addition, the effects of sentiment in review comments in a local …
restaurant profitability. In addition, the effects of sentiment in review comments in a local …
Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour
Several personality-predicting tools are being used by managers in their strategic decision-
making process. The most common are the Big Five model and the Myers–Myers-Briggs …
making process. The most common are the Big Five model and the Myers–Myers-Briggs …
[PDF][PDF] A study of the remote work-family balance of female hotel managers
This study explores the effect of remote work engagement (RWE) and fair pay on female
hotel managers' workfamily balance (WFB). Additionally, it investigates the mediating effect …
hotel managers' workfamily balance (WFB). Additionally, it investigates the mediating effect …
Impact of user-generated content in digital platforms on purchase intention: the mediator role of user emotion in the electronic product industry
VM Sang, TNP Thanh, HN Gia… - Cogent Business & …, 2024 - Taylor & Francis
User-generated content (UGC) has increasingly been recognized as a valuable instrument
for organizations aiming to evaluate marketing efficacy and develop a nuanced …
for organizations aiming to evaluate marketing efficacy and develop a nuanced …
Antecedents Word of Mouth Intention in the Restaurant Industry
J Juliana, A Pramezwary… - Jurnal Ilmiah …, 2024 - ejournal.nusantaraglobal.ac.id
A restaurant is a place that provides good service to all its customers, both in the form of food
and drinks. This research aims to investigate the antecedents word of mouth intention This …
and drinks. This research aims to investigate the antecedents word of mouth intention This …
FLOW EXPERIENCE OF USERS WATCHING FOOD TOURISM SHOERT VIDEOS BASED ON PERCEIVED VALUE THEORY
Y XiaoNing - Procedia of Multidisciplinary Research, 2024 - so09.tci-thaijo.org
This study aims to elucidate the impact of audience adjustment. The credibility of perception
is analyzed using SPSS and Amoss software. The Bootstrap test method is employed to …
is analyzed using SPSS and Amoss software. The Bootstrap test method is employed to …
Instagram influencer marketing and consumer purchase intention The mediating role of brand credibility
E Adjirakor - 2022 - ir.uew.edu.gh
Purpose: This study examined the mediating effect of branding credibility on the relationship
between Instagram's influence on marketing and consumer purchase intention. Research …
between Instagram's influence on marketing and consumer purchase intention. Research …