Purpose–Awareness and testing of ethnic cuisine have increased in the past decades as a
consequence of the growing international trade, migration, tourism and globalisation. This …

The second edition of this highly accessible, core textbook continues to offer students a
practical guide to the process of planning, undertaking and writing about qualitative …

Riset kualitatif memegang peranan penting sekaligus potensi besar dalam studi hubungan
masyarakat serta komunikasi pemasaran. Sebab, riset kualitatif memungkinkan periset …

Marketing as a concept pays a great deal of attention to the individual market transactions,
ignoring the impact of marketing practices on society at a macro level. The paper argues …

Consumer acculturation theorists have developed an insightful body of literature about the
ways in which migrants adapt to foreign cultures via consumption. The present paper revisits …

This article reviews the literature that explores the relationship between ethnic identities and
food consumption, with particular reference to business management studies. It focuses on …

Purpose This study investigates how a competitor orientation (knowledge of and acting on
competitors' strengths and weaknesses) facilitates coopetition activities (collaboration with …

Purpose Guided by resource-based theory, this investigation examines the extent to which
knowledge sharing as part of interfirm collaboration serves as a performance-enhancing …

Purpose–There is a growing demand of Halal products and services in a number of non-
Muslim countries. Although Muslim consumers have been studied in several research …

We study the state of food retail system serving an ethnic minority community. This group,
Israeli Arabs, enjoys a relatively high standard of living but continues to make many food …