In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …

Purpose Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
model, this study aims to explore the factors influencing educators' acceptance and …

ABSTRACT Since 2020, COVID-19 pandemic has exerted a serious influence on global
tourism and dampened tourists' travel intention. To understand the traveling public's …

Purpose This study aims to explore the determinants of behavioral intentions during the
previsit stage by investigating the influence of audience involvement with the audiovisual …

Purpose Using the transportation theory, and the brand equity model, this study aims to
examine how short video narratives from a tourist perspective increased brand equity …

Purpose The distinct characteristics of slow tourism compared to mass tourism determine the
differences between slow travelers and mass travelers. This transformation is essential for …

Purpose Tourist attractions promote their marketing campaigns by releasing short tourism
promotional videos for their potential to promote tourists' decision-making. However, few …

学术界越来越多地关注在线视频在旅游和酒店领域中的应用, 但目前国内外尚缺少相应的综述性
研究. 文章从Scopus 和中国知网搜集到360 篇文献, 运用CiteSpace 5.7. R5 和VOSviewer 1.6 …

The rapid development of the short video industry has provided a powerful platform for
content creators to promote their work while offering users interactive opportunities. In the …

With the growing significance of social media in disseminating destination images, short
videos have emerged as the primary channel through which tourists acquire destination …