Consumers' purchase behaviour and green marketing: A synthesis, review and agenda

AP Sharma - International Journal of Consumer Studies, 2021 - Wiley Online Library
The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Environmentally sustainable food consumption: A review and research agenda from a goal-directed perspective

I Vermeir, B Weijters, J De Houwer, M Geuens… - Frontiers in …, 2020 - frontiersin.org
The challenge of convincing people to change their eating habits toward more
environmentally sustainable food consumption (ESFC) patterns is becoming increasingly …

Green marketing approaches and their impact on green purchase intentions: Mediating role of green brand image and consumer beliefs towards the environment

MU Majeed, S Aslam, SA Murtaza, S Attila, E Molnár - Sustainability, 2022 - mdpi.com
Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …

How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework

K White, R Habib, DJ Hardisty - Journal of marketing, 2019 - journals.sagepub.com
Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Determinants that influence green product purchase intention and behavior: A literature review and guiding framework

R Wijekoon, MF Sabri - Sustainability, 2021 - mdpi.com
Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

AU Zafar, J Shen, M Ashfaq, M Shahzad - Journal of Retailing and …, 2021 - Elsevier
The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

The green competitiveness of enterprises: Justifying the quality criteria of digital marketing communication channels

Y Chen, A Kwilinski, O Chygryn, O Lyulyov… - Sustainability, 2021 - mdpi.com
The omnichannel approach to forming marketing strategies for the development of the green
competitiveness of enterprises is seen as a process for the inseparable interaction of …

Consumers' response to environmentally-friendly food packaging-A systematic review

M Ketelsen, M Janssen, U Hamm - Journal of Cleaner Production, 2020 - Elsevier
Consumers play an important role in the market penetration of environmentally-friendly food
packaging because it is they who decide whether or not to buy a particular product. The …

Green marketing innovation and sustainable consumption: A bibliometric analysis

SK Kar, S Harichandan - Journal of Cleaner Production, 2022 - Elsevier
This comprehensive analysis of 1121 research and review articles published in 462 journals
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …

Impact of culture, behavior and gender on green purchase intention

N Sreen, S Purbey, P Sadarangani - Journal of retailing and consumer …, 2018 - Elsevier
Green purchase can have an impact on organization bottom line. It also helps to build a
positive public image, brand, and goodwill in the marketplace. The purchasing intention for …