The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

The challenge of convincing people to change their eating habits toward more
environmentally sustainable food consumption (ESFC) patterns is becoming increasingly …

Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

The omnichannel approach to forming marketing strategies for the development of the green
competitiveness of enterprises is seen as a process for the inseparable interaction of …

Consumers play an important role in the market penetration of environmentally-friendly food
packaging because it is they who decide whether or not to buy a particular product. The …

This comprehensive analysis of 1121 research and review articles published in 462 journals
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …

Green purchase can have an impact on organization bottom line. It also helps to build a
positive public image, brand, and goodwill in the marketplace. The purchasing intention for …