Although people have been shown to rely on feelings to make judgments, the conditions that
moderate this reliance have not been systematically reviewed and conceptually integrated …

In the digital era, consumers choose among various types of word of mouth (WOM) when
searching for product information. This research investigates how consumers allocate their …

A wealth of literature suggests individuals use feelings in addition to facts as sources of
information for judgment. This paper focuses on a manipulation in which participants list …

Purpose–The purpose of this paper is to develop a set of research propositions concerned
with how the alignment between socially responsible corporate image and corporate identity …

Existing research and widespread commercial usage suggest that appeals urging
consumers to imagine the product experience have powerful effects on product preferences …

Pemberdayaan merupakan entry point bagi munculnya kemandirian suatu komunitas.
Sementara salah satu paradigma pembangunan bertautan dengan orientasi menuju …

The present study aims to investigate consumers' acceptance of and intention to reuse a
chatbot in the context of automated customer service in the airline industry. In particular, we …

Metacognition refers to thinking about our own thinking. It has assumed a prominent role in
social judgment because our thoughts about our thoughts can magnify, attenuate, or even …

Highly innovative products may offer consumers greater benefits than incrementally new
products, yet they have a higher failure rate. The current research addresses the challenge …

Four studies examine how consumers' prior knowledge of a product category and the way
they process product information affect evaluation. Consumers with extensive prior …