This article presents an up-to-date review of academic and empirical research on
advertising in social media. Two international databases from business and communication …

This article presents a review of communication research on user-generated content with a
special focus on studies which include a content analysis. The trends of research on this …

Drawing upon the social media phenomena in both practical and academic arenas, this
study explored patterns and trends of social media research over the past fourteen years …

Social networks are a source of competitive advantage for destination management
organizations (DMOs) in promoting user-generated content. In the online environment, the …

Purpose While the importance of social media will continue to grow, the purpose of this
study is to provide a retrospective systematic literature review of the social media research …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

This study aims to examine the trends of internal communication research through a
quantitative content analysis of published articles in public relations and other …

Purpose–The purpose of this article is to review the consumer behavior and social network
theory literature related to the online and e-commerce context. Design/methodology …

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market
paperbacks) and reviews all major book categories to present a comprehensive overview of …

How has scholarly research shaped the Internet advertising field since the mid 1990s? This
study addresses that broad question with a bibliometric analysis of academic literature on …