Several independent lines of research bear on the question of why individuals avoid
decisions by postponing them, failing to act, or accepting the status quo. This review relates …

Counterfactuals are thoughts about alternatives to past events, that is, thoughts of what
might have been. This article provides an updated account of the functional theory of …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

This article examines how product and consumer characteristics moderate the influence of
online consumer reviews on product sales using data from the video game industry. The …

Consumers may anticipate regret when making purchasing decisions on a battery-charging
vehicle (CV) or a battery-switching vehicle (SV). They anticipate a revolutionary regret when …

Key personal inputs to decision making reside in expectations about whether a purchase or
nonpurchase will make one feel better. Integrating several theoretical approaches, this …

Until recently. emotions attracted little attention from decision researclters. Decision making
was viewed as a cognitive process——a matter of estimating which of various alternative …

Can people feel worse off as the options they face increase? The present studies suggest
that some people--maximizers--can. Study 1 reported a Maximization Scale, which …

Recent research suggests that refraining from cheating in tempting situations requires self-
control, which indicates that serving self-interest is an automatic tendency. However …

Of the many conceptual distinctions present in psychology today, the approach-avoidance
distinction stands out as one of, if not the, most fundamental and basic. The distinction …