A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of
the considerations and metrics required for partial least squares structural equation …

This work examines the determinants of the success of influencer marketing on the youth-
focused TikTok, the fastest growing social network. It analyses the effects of influencers' …

This study explores how environmental knowledge and risk perception influence individuals'
sustainable consumption behavior through the mediation of environmental concern and …

The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …

Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular
in the information systems (IS) field for modeling structural relationships between latent …

Purpose Enhancing green innovation for corporate sustainability is one of the recent issues
globally. Knowledge management has been determined as a core factor that hamstrings …

Purpose The automation of services is rapidly growing, led by sectors such as banking and
financial investment. The growing number of investments managed by artificial intelligence …

Continuous technological advancements and digitalization are transforming organizations'
resources and capabilities, yet many have not adapted their corporate culture accordingly …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …