The paper aims to investigate social commerce systems from a systems thinking
perspective. It proposes to model the social commerce process and outlines how Following …

To enhance social media users' shopping experiences, social media platforms launched an
online shopping feature–the checkout button–allowing users to browse new products …

Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …

Digital networks and E-commerce platforms have had a profound effect on people's
personal, educational, and professional life all around the world. They offer space for …

The advancement of Information Technology and Telecommunication has opened new
avenues for business. These astonishing developments have led to rapid diffusion of …

The purpose of this paper is to identify the influence of social media marketing on the
purchase intention of Gen Z. A self-administered questionnaire is developed and distributed …

Several attempts have been made to leverage social media as a way to encourage business
transactions. What has been lacking, however, is an academic effort to shed light on …

Penelitian ini bertujuan pada produk kecantikan yang peduli dengan isu “be cruelty-free”
yang berarti perusahaan tersebut tidak mengujikan produknya pada hewan. Penelitian ini …

Purpose This study aims to examine the mechanisms underlying social media commerce by
investigating the interplay between platforms, people and information. Drawing upon trust …

Despite the increased adoption of social media marketing and accreditation practices by
NPOs, little attention has been paid to their active promotion of accreditation information on …