Based on data collected from managers of wine tourism businesses in rural areas in
Portugal, this study highlights the equal potential of female leadership in wine tourism …

In a highly competitive and at the same time very volatile market, it is essential for brands not
only to be able to win more customers, but to keep current and profitable ones. Thus, it is …

This research aims to identify the factors that precede consumer satisfaction and how this
influences brand loyalty in the Portuguese consumer products and services market. The …

Assessing the level of tourist satisfaction is essential to understand which policies to adopt
by the territory to attract and retain tourists. Thus, the present investigation has as its main …

O presente artigo tem como objetivo principal conhecer o perfil e as motivações dos turistas
que praticam diferentes tipos de turismo de aventura. A metodologia utilizada assentou …

The assessment of student satisfaction is an integral part of the concerns of those
responsible for Higher Education Institutions. Therefore, the main objective of this study is to …

O comportamento espaciotemporal e as impressões sensoriais são duas dimensões
inescapáveis da experiência turística, uma vez que não há turismo sem um movimento no …

A criação e organização de eventos constitui um elemento chave na estratégia de
diversificação de qualquer destino turístico. Alguns eventos são, de facto, grandes …

Once Portugal is a country of wine regions with strong traditions of wine consumption, this
sector has become relevant to the national economy. The proof lies in the fact that it is …