The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …

Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …

In Malaysia, manufacturing industry is a major contributor to the economic advancement. As
a result, cutting-edge technology like the internet of things (IoT) is projected to have a …

The arrival of the era of robots and autonomous machines is undisputable. It is anticipated
that the future business environment will be characterized by a variety of intelligent systems …

Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the
past decades. Its fast growth has changed the way consumers do online shopping. Using …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

Recently audio and video material has been used significantly in various online platforms.
The au-dio-video materials enhance the teaching and learning process by facilitating the …

5G is a revolutionary development in network technologies which is gradually becoming
very common among people contributing significantly in different fields such as education …

The outbreak of the famous Corona Virus in the world at the end of the year 2019 has
triggered the world to bring major changes to the everyday walks of life. This virus entered …

This research makes a major contribution to the current body of digital transformation
knowledge. Firstly, develop a comprehensive understanding of the required distributions …