People—be they politicians, marketers, job candidates, product reviewers, or romantic
interests—often use linguistic devices to persuade others, and there is a sizeable literature …

Previous research showed that words for which the consonant articulation spots wander
from the front of the mouth to the back (eg, EPOK; inward) are preferred over words with the …

The present studies examined a novel explanation for the in-out effect, the phenomenon that
words with inward wanderings of consonantal articulation spots are preferred over words …

This paper draws on the theory of embodied cognition to argue that sensory imagery and
consumer recall of past experiences of sour tastes inspire sour taste perceptions that trigger …

This article highlights recent approaches exploring a novel route to consumer preferences,
motoric articulation patterns of names that invoke approach and avoidance tendencies and …

Abstract Words whose consonantal articulation spots wander inward, simulating ingestion
movements, are preferred to words featuring the opposite consonantal articulation direction …

Words whose consonant articulation locations move inward (from the front to the back of the
mouth) are preferred over words with the opposite consonant articulation location direction …

People prefer words with consonant articulation locations moving inward, from the front to
the back of the mouth (eg, menika), over words with consonant articulation locations moving …

Previous research has revealed a stable preference for words with inward consonantal-
articulation patterns (from the front to the back of the mouth; eg BENOKA), over outward …

Words whose articulation resembles ingestion movements are preferred to words mimicking
expectoration movements. This so-called in-out effect, suggesting that the oral movements …