Crowdfunding, or soliciting small contributions from large and dispersed crowds through
online platforms, is an increasingly indispensable strategy for established firms, young …

As crowdfunding becomes an increasingly common source of financing for a diverse range
of entrepreneurs, this paper seeks to add to the literature by qualitatively exploring why …

Persuasion success is often related to hard-to-measure characteristics, such as the way the
persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this …

Artificial Intelligence (AI) is shaping marketing in an unprecedented way. Empowered by AI,
voice assistants are increasingly capable of speaking and listening like humans, offering a …

Crowdfunding, or soliciting small contributions from large and dispersed crowds through
online platforms, is an increasingly indispensable strategy for established firms, young …

Crowdfunding has emerged as an alternative means of financing new ventures by utilizing
the financial support of a large group of individual investors. This research asks a novel …

Based on legitimacy and consumer inference theory, we examine when, how, and why past
crowdfunding success influences the perceptions and behaviors of consumers. Across five …

Crowdfunding is a useful channel for new or inexperienced “rookie” entrepreneurs to solicit
funding for their projects. This study examines the individual funding decisions arising from …

In this study, we investigate the effects of reward options and their prices on crowdfunding
success. Rational economics predicts that the more choice potential contributors have, the …

Crowdfunding has emerged as a mechanism to raise funds for entrepreneurial ideas. On
crowdfunding platforms, backers (ie, individuals who fund ideas) jointly fund the same idea …