Purpose The purpose of this paper is to identify the antecedents of perceived customer
value, such as the perceived quality and perceived sacrifices, and the effects on customer …

This study explores the situational and personal factors affecting hospitality employees'
engagement in the co-creation of value. The concept of value co-creation emerged from the …

Purpose Based on the Oktoberfest context and memory-dominant logic (MDL), the purpose
of the study included assessing drivers of the perceptions of experience uniqueness; if these …

Smart retail technologies have a significant impact on the emotions of customers in a
phygital environment, such as a smart store. This study assessed how and if these …

There is a dearth of research assessing organizational factors in hospitality that have an
effect on employee engagement (EE) in the co-creation of services. Using qualitative …

Abstract This chapter uses South Africa as a point of reference to assess the value visitors'
place on wine and gastronomic attributes, how these relate to pre-visit expectations, and the …

The purpose of this research is to analyse the dimensionality of the concept of customer
perceived value in the banking and financial services sector. A total of 300 customers of …

Agritourism is an evolving industry in the United States and abroad. Limited research has
been conducted that explores which elements of agritourism create value for the tourist. This …

This chapter contributes to a better understanding of the Oktoberfest tourists' customer
journey, perceptions of attribute quality during the beer tent experience, and how attributes …

“The Routledge Handbook of Tourism Experience Management and Marketing represents
an unparalleled collection of thoughtful contributions to the advancement of experience …