People have the power to make an innovation a success or a failure. Corporate decision
makers act as both facilitators and barriers to the introduction of technologies into their …

Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …

This paper aims to examine the factors influencing the willingness of Bangladeshi farmers to
adopt and pay for the Internet of Things (IoT) in the agricultural sector by applying the …

E-marketing has emerged as one of the significant drivers in sustaining the firms competitive
advantage. So far, there is a lack of systematic empirical evidence regarding the marketing …

The evolution of the sustainable business performance in relation to the technology
integration reveals a significant revolution but regrettably is given little global attention, thus …

Purpose: This paper aims to explore different ways through which Jordanian small
businesses can raise their respective total sales by the use of local e-market. Some of the …

The aim of this study is to examine the issues that impact customers' purchase attitudes
about online shopping by employing the Technology Acceptance Model and Theory of …

E-marketing is a crucial factor in the development of an export market for many
organizations; it helps the firms to enhance their export performance in order to grab …

Objective: The woodcraft business sector in Soloraya has promising opportunities, but
currently, the number of businesses is decreasing due to the Covid-19 pandemic. This …

The new era of disruptive technologies such as internet of things (IoT), robotic process
automation (RPA) and virtual reality (VR) not only contributes to the growth of marketplaces …