Many concepts have been developed to describe the convergence of media, languages,
and formats in contemporary media systems. This article is a theoretical reflection on …

Introduction to Sports Marketing is the first book to take the beginner through the sometimes
baffling world of sports marketing. Written in a very accessible manner specifically for …

Desde que las marcas modernas hicieron su aparición, los mensajes de los anunciantes
han pasado a centrarse, más que en los objetos que producen, en las marcas que los …

The growth of the film industry has opened a new gateway of opportunities for marketers to
force their product in the films in the form of product placement. The viewers in the flow of …

Challenging assumptions that have underpinned critiques of globalisation and combining
cultural theory with media industry analysis, Keane, Fung and Moran give a groundbreaking …

This comprehensive introduction explores the evolving relationship between new media,
advertising and new media consumers. Tracing the shift from'mass' to'my'media, Advertising …

The second edition of this handbook is designed to fulfill three purposes. First, the volume is
intended to chart the progress in thinking about media ethics. What began as a largely …

Consumer capitalism dominates our economy, our politics and our culture. Yet there is a
growing body of research from a range of disciplines that suggests that consumer capitalism …

Presenting fully integrative text covering disability from a variety of disciplines This
innovative text first reviews existing theories, then sets forth a new viewpoint that …

This article explains the difference between a large variety of Serious Games and tries to
propose a classification to understand this type of video games. We explore the connection …