The paper marks a rare empirical examination of the semantics of contribution claims in the
introduction sections of journal articles. The framing of contribution claims is a significantly …

Abstract Kotler popularised the Segmentation, Targeting, Positioning (STP) theory of brand
competition. This theory still dominates marketing textbooks. In this article we show how the …

Although work-life balance programs in the United States have become increasingly popular
through the years, there is still a need to understand the contributions of these programs on …

In this research, we wish to address the tension tucked away in scholarly work: the
simultaneous need to break in and break out of academic communities and their ways of …

We present a review of Gerald Goodhardt's most famous contribution to marketing science—
the NBD‐Dirichlet model. This provides a powerful illustration of the complex pathway and …

Despite evidence of meticulous business-to business marketing research efforts, and the
pleas of editors for truly original, ground-breaking research, there is still a shortage of …

This study proposes an alternative approach to the usual cognitive investigation of cultural
venue and event attendance. This approach is based on stochastic preference theory …

Job-related aspects of the work environment, such as work pressure, workload, leadership,
and management support cause occupational stress and increase costs to organizations …

This paper investigates actual purchasing behaviour of different ethnicities. Using a national
representative sample of Chinese and Malay households in Malaysia, with their continuous …

Employee absenteeism results in billions of dollars in revenue losses and lost productivity
annually. Given the consequences that organizations could face resulting from high levels of …