Stakeholder engagement has grown into a widely used yet often unclear construct in
business and society research. The literature lacks a unified understanding of the essentials …

Brand activism is a new and fragmented phenomenon that has been attracting growing
attention from scholars. Research on this topic is still at an exploratory stage and in need of …

In today's marketplace, consumers want brands to take a stand on sociopolitical issues.
When brands match activist messaging, purpose, and values with prosocial corporate …

Stakeholders have long pressured firms to provide societal benefits in addition to generating
shareholder wealth. Such benefits have traditionally come in the form of corporate social …

Despite growing attention to corporate social-political advocacy, little is known about how
publics mobilize and establish relationships in social media when firms are involved in hot …

As brands increasingly engage in activism, it is critical they communicate messages that
their target audiences perceive as authentic to reinforce their consumer-brand relationships …

Purpose In recent years, brands have increasingly engaged in corporate political advocacy
(CPA; also termed brand activism or corporate sociopolitical activity) by taking positions on …

Socio‐political issues and environments are becoming more complex and challenging. In
this introduction to the special issue on 'The Management of Socio‐Political Issues and …

In this article, the co-editors of the corporate responsibility: quantitative issues section of the
journal provide an overview of the quantitative CSR field and offer some new perspectives …

Abstract Research Summary This article examines the association between ideology and
firm participation in sociopolitical activism. In particular, it focuses on the ideological …