The current research examines how and why self‐concept clarity (ie, having self‐aspects
that are integrated into a well‐defined whole) shapes consumers' appearance management …

Firms like Uber, Amazon, and TripAdvisor have popularized the rating of people, goods, and
services. These entities receive scores (eg, through online reviews) in a variety of …

A systematic review of sustainable consumer behaviors in five prominent consumer
research journals revealed that green behaviors with greater potential for climate mitigation …

This research shows that consumers who achieve numerically round subgoals perceive a
higher chance of accomplishing their superordinate goals compared to those who achieve …

The formal study of goals and motivation in consumer research has a long history, dating
back at least as far as Lazarsfeld's (1935) work on how to ask questions that uncover the …

Numerical ratings are frequently used to inform evaluative judgments of products and
services. This research shows that the type of perceptual symbol used to communicate …

Numerical information is ubiquitous in consumer contexts, consumers rely on numerical
information to evaluate product attributes, make judgments and decisions, and make …

본 논문은 기간단위의 제시방법에 따른 기간지각의 차이가 소비자의 자기통제에 미치는 영향을
검증하였다. 기존의 단위효과 연구들은 동일한 정보에 대한 지각이 제시되는 단위에 따라 …

The formal study of goals and motivation in consumer research has a long history, dating
back at least as far as Lazarsfeld's (1935) work on how to ask questions that uncover the …

The current research proposes that consumers who achieve numerically-round subgoals
will have higher superordinate accomplishment perceptions than those who achieve …