In spite of considerable prior research on luxury branding, no widely accepted definition of
“luxury brand” exists. The purpose of this paper is to review the literature in order to: a) …

The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

Consumers no longer consider luxury as an absolute goal. Even though previous studies
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …

Purpose–The purpose of this paper is to investigate Generation Y consumers' luxury fashion
consumption. Generation Y is becoming a very important segment for the luxury market in …

Sustainable development is on the agenda of all economic sectors. This is a radical change
for the luxury market, so far discreet on these matters. In addition, baby boomers have …

Materialism has been examined in many social science disciplines from multiple
perspectives. This review synthesizes this extensive literature into two organizing …

Consumption of luxury goods is morphing into a diverse proposition where consumers are
actively adopting new roles: besides buyers and users, they are sometimes becoming …

It is generally known that status consumption fulfils the hedonic needs of luxury goods
consumers; affective response generated from the purchase behavior of luxury goods is …

The main purpose of this study is to understand the consumption of luxury brands in different
age groups. Attitude functions (social-adjustive, value-expressive, hedonic, utilitarian) …

This introduction briefly summarizes each of the fifteen articles included in this special issue
on fashion marketing of luxury brands and provides a rationale for the inclusion of each …