This study attempted to fill a gap in the literature and explore the effects of green marketing
orientation on SMEs green marketing performance. According to the result, the critical role of …

Purpose The purpose of the current research is to investigate the relationship between
marketing capabilities and marketing innovation toward the sustainable competitive …

Purpose Despite the theoretical advancements of market orientation and firm performance,
there is a paucity of research regarding SMEs in Indonesia. Customer and competitor …

This paper assesses the relationship between open innovation and competitive advantage
and the mediating effect of organizational strategy. Using a quantitative methodological …

In today's business environment, it is often argued, that if organizations want to achieve a
sustainable competitive advantage, they must be able to innovate, so that they can meet …

A key challenge in project management is to understand to which extent the dynamic
interactions between the different project people—through formal and informal networks of …

The purpose of this research is: 1) to analyse the influence of external environment, internal
environment, and motivation on SMEs product innovation; 2) to analyse the influence of …

Internet technology has accelerated the speed and breadth of information transmission,
threatening the intermediary role played by traditional travel agencies but also providing …

It is often argued that the core of organizational success is efficient collaboration. Some
authors even posit that efficient collaboration is more important to organizational innovation …

Abstract Systematic Literature Review (SLR), which focuses on the role of innovation and
competitive advantage as mediators of various factors on the performance of Micro, Small …