This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

How is consumer desire transformed by contemporary technology? Most extant theory holds
that technology rationalizes and reduces passion. In our investigation of networks of desire …

This study examines the effects of residents' trust in government and their emotions toward
an event on their perceptions of potential impacts and their support. This study also …

Retailers recognize that greater understanding of customers can enhance customer
satisfaction and retail performance. This article seeks to enrich this understanding by …

Consumption has become one of the leading topics across the social sciences and
vocational disciplines such as marketing and business studies. In this comprehensively …

В этой книге поведение потребителей анализируется с помощью современной науки о
принятии решений. Автор рассказывает о том, почему люди совершают покупки, что …

This book offers a distinctive introduction to understanding the position of sport in consumer
society. Drawing on recent developments in sociological theory and research, particularly in …

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Purpose This study aims to examine the moderated mediation model among self-image
congruity, self-brand connection, self-motivation and brand preference and validate that …

Over the past decade, multichannel, multimedia retailing environments have grown in
variety, scope, and sophistication. However, research regarding the implications of this trend …