The thematic evolution of customer engagement research: a comparative systematic review and bibliometric analysis
Purpose This study aims to serve as an important resource for customer engagement (CE)
researchers by presenting a comprehensive, up-to-date and objective assessment of the …
researchers by presenting a comprehensive, up-to-date and objective assessment of the …
Algorithms at work: The new contested terrain of control
KC Kellogg, MA Valentine… - Academy of management …, 2020 - journals.aom.org
The widespread implementation of algorithmic technologies in organizations prompts
questions about how algorithms may reshape organizational control. We use perspective of …
questions about how algorithms may reshape organizational control. We use perspective of …
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
ML Cheung, G Pires, PJ Rosenberger - Asia Pacific Journal of …, 2020 - emerald.com
The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
D Jiménez-Castillo, R Sánchez-Fernández - International journal of …, 2019 - Elsevier
Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …
years, much remains to be explored to understand how they can build a bond with their …
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …
has proliferated in recent years. In parallel, the macro-foundational theory of service …
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
Purpose Brands are investing heavily in content marketing within digital communication
channels, yet there is limited understanding of the effectiveness of this content on consumer …
channels, yet there is limited understanding of the effectiveness of this content on consumer …
Internal and external determinants of consumer engagement in sustainable consumption
Ž Piligrimienė, A Žukauskaitė, H Korzilius, J Banytė… - Sustainability, 2020 - mdpi.com
Rapid population growth together with improving living standards is causing bigger and
more rapid consumption of resources in industrial, household and personal consumption …
more rapid consumption of resources in industrial, household and personal consumption …
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
The importance of undertaking further research into customer engagement has been widely
recognised by scholars and practitioners alike, as reflected by the Marketing Science …
recognised by scholars and practitioners alike, as reflected by the Marketing Science …
Personality factors as predictors of online consumer engagement: an empirical investigation
Purpose The purpose of this paper is to provide insight into the relationship between
consumer personality traits and consumer engagement (CE) in the online brand community …
consumer personality traits and consumer engagement (CE) in the online brand community …
Expanding customer engagement: the role of negative engagement, dual valences and contexts
Purpose The purpose of this study is to operationalise and measure the effects of negative
customer engagement (CE) in conjunction with positive CE. Both valences are explored …
customer engagement (CE) in conjunction with positive CE. Both valences are explored …