People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

The emergence of social media has profoundly impacted the delivery and consumption of
sport. In the current review we analysed the existing body of knowledge of social media in …

Exploring the breadth of contemporary feminist research practices, this engaging text
immerses the reader in cutting-edge theories, methods, and practical strategies. Chapters …

The purpose of this study was to examine Olympic athletes' self-presentation on Instagram, a
social media outlet on which users post photographs as their primary communication …

Abstract The 2012 London Olympic Games were heralded as the “Year of the Woman” as
every delegation sent a female athlete to compete in the games, and nearly 45% of all …

Leading up to the early 2000s, feminist researchers identified numerous representational
practices through which the sports media ignored, trivialized and sexualized sportswomen …

Existing research into the depiction of female athletes has indicated that while they remain
under-represented across traditional and online media outlets, social media is a potential …

Diversity and Inclusion in Sport Organizations: A Multilevel Perspective is a comprehensive
introduction to the ways in which people differ—including race, gender, age, mental and …

There are many social media uses for professional athletes. From sharing their personal
lives, professional highlights, and opinions to product placements and endorsements …

Scholars have produced a body of evidence demonstrating media portrayals of
sportswomen emphasize femininity/heterosexuality versus athletic competence and argue …