Purpose The purpose of this study is to investigate the impact of Halal traceability
technology usage on Halal logistics performance with a Halal logistics brand as a mediator …

Purpose This study aims to examine the relationship between religiosity and branding on
small-and medium-scale enterprises (SMEs') performance in Saudi Arabia. It also examines …

There is such confusion and improper use of the term of Islamic branding and until now
there seems to be no clear understanding of what the term Islamic branding means …

Purpose This study aims to determine the effect of Islamic branding, experiential marketing
and word of mouth on college decisions and to find marketing strategies through …

Indonesia merupakan penganut agama Islam terbesar di Asia Tenggara. Hal ini menarik
produsen untuk menciptakan Islamic branding sebagai daya tarik minat beli konsumen …

Purpose The demand for halal products is growing and attracting the attention of producers.
In recent years, the importance of halal logo and popularity of halal products has increased …

Islamic banking system as a new banking structure has drastically increased its operations
in order to expand its usage in different part of the world. The main objective of the study is to …

Purpose In southeast Asia, international companies are growing to serve customers with
multiple faiths. This study aims to focus on Thailand and it is one of Southeast Asia's nations …

Purpose Multi-national corporations (MNC) are investing in Malaysia to serve Malay
Muslims by carrying the tag line “we are Islamic” for their products. Academicians defined it …

Perkembangan sosial dan politik global dan lokal telah mendorong keterlibatan agama
yang lebih besar dalam kehidupan seharihari. Agama memiliki pengaruh signifikan …