Purpose–this study aims to scrutinize direct and indirect effects of brand experience on
brand loyalty and to investigate the moderating effect of brand of origin in the context of …

This study tries to explain how brand authenticity is differently formed according to the type
of service employee, such as robot service employees versus human service employees …

The 4A tourism components, including attraction, accessibility, amenities, and ancillary,
become prominent variables to be explored for their impact on visitor satisfaction and …

Two research objectives have been addressed in this study. The first objective aims to
explore the dimensions of heritage experiential quality. The second objective is to scrutinise …

Purpose This paper aims to explore the dimensions of experience quality in the area of
Indonesia casual dining restaurant. Furthermore, this study scrutinizes the interrelationships …

The purposes of this study is to describe and analyze the direct and indirect effect of brand
experience on brand satisfaction, brand trust, and brand loyalty of consumers make-up …

This study is intended to investigate the impact of brand trust, brand affect, self-image
congruity, and functional congruity toward brand loyalty of coffee shop visitors. Participants …

Karmaşık yapısı ve tüketici karar verme sürecindeki önemli etkisi nedeniyle marka, dikkatli
planlama ve uygulama süreci gerektiren bir konudur. Dolayısıyla marka konusu …

Bu araştırmada, yerli turistlerin otel işletmelerine yönelik marka kişiliği, benlik uyumu ve
fonksiyonel uyum algılarının marka sadakatine etkilerinin incelenmesi amaçlanmıştır. Bu …

Bu araştırmanın amacı, tüketicilerin kurumsal sosyal sorumluluk uygulamalarına yönelik
algılarını şüphecilik perspektifinden inceleyerek profillerini ortaya koymak ve farklı profillere …