User tracking in the post-cookie era: How websites bypass gdpr consent to track users

E Papadogiannakis, P Papadopoulos… - Proceedings of the web …, 2021 - dl.acm.org
During the past few years, mostly as a result of the GDPR and the CCPA, websites have
started to present users with cookie consent banners. These banners are web forms where …

A survey of data marketplaces and their business models

SA Azcoitia, N Laoutaris - ACM SIGMOD Record, 2022 - dl.acm.org
Data is becoming an indispensable production factor for the modern economy, matching or
exceeding in importance traditional factors such as land, infrastructure, labor and capital. As …

Rethinking online friction in the information society

M Tomalin - Journal of Information Technology, 2023 - journals.sagepub.com
A recurrent mantra of the technology industry is that all forms of 'friction'should be eliminated
from online interactions (especially commercial transactions). In this context,'friction'refers to …

No more chasing waterfalls: a measurement study of the header bidding ad-ecosystem

M Pachilakis, P Papadopoulos, EP Markatos… - Proceedings of the …, 2019 - dl.acm.org
In recent years, Header Bidding (HB) has gained popularity among web publishers,
challenging the status quo in the ad ecosystem. Contrary to the traditional waterfall standard …

What factors affect targeting and bids in online advertising? a field measurement study

E Zeng, R McAmis, T Kohno, F Roesner - Proceedings of the 22nd ACM …, 2022 - dl.acm.org
Targeted online advertising is a well-known but extremely opaque phenomenon. Though
the targeting capabilities of the ad tech ecosystem are public knowledge, from an outside …

Collaborative Ad Transparency: Promises and Limitations

E Gkiouzepi, A Andreou, O Goga… - 2023 IEEE Symposium …, 2023 - ieeexplore.ieee.org
Several targeted advertising platforms offer transparency mechanisms, but researchers and
civil societies repeatedly showed that those have major limitations. In this paper, we propose …

Securing federated sensitive topic classification against poisoning attacks

T Chu, A Garcia-Recuero, C Iordanou… - arXiv preprint arXiv …, 2022 - arxiv.org
We present a Federated Learning (FL) based solution for building a distributed classifier
capable of detecting URLs containing GDPR-sensitive content related to categories such as …

{TALON}: An Automated Framework for {Cross-Device} Tracking Detection

K Solomos, P Ilia, S Ioannidis, N Kourtellis - … International Symposium on …, 2019 - usenix.org
Although digital advertising fuels much of today's free Web, it typically does so at the cost of
online users' privacy, due to the continuous tracking and leakage of users' personal data. In …

I Call BS: Fraud detection in crowdfunding campaigns

B Perez, S Machado, J Andrews… - Proceedings of the 14th …, 2022 - dl.acm.org
Donations to charity-based crowdfunding environments have been on the rise in the last few
years. Unsurprisingly, deception and fraud in such platforms have also increased, but have …

Freqywm: Frequency watermarking for the new data economy

D İşler, E Cabana, A Garcia–Recuero… - 2024 IEEE 40th …, 2024 - ieeexplore.ieee.org
We present a novel technique for modulating the appearance frequency of a few tokens
within a dataset for encoding an invisible watermark that can be used to protect ownership …