[图书][B] Positioning theory and strategic communication: A new approach to public relations research and practice

M James - 2014 - taylorfrancis.com
In public relations, people talk about positioning an idea, a persona, a political ideal, an
ideology–but what are they talking about? Why do some positions taken by organizations …

An overview of Middle East public relations practice, education, and research from isolation to globalization

P Creedon, M Al-Khaja - Journal of Public Relations Research, 2019 - Taylor & Francis
Public relations has a critical role in addressing culture difference and enhancing research
outreach. An analysis of practice, education and research in Middle East provides an …

[图书][B] Corporate diplomacy: How multinational corporations gain organizational legitimacy: A neo-institutional public relations perspective

S Marschlich - 2022 - library.oapen.org
This Open-Access book investigates corporate diplomacy as a legitimation strategy of
multinational companies in the United Arab Emirates. The author applies a neo-institutional …

Public relations in the Middle East: an editorial introduction

GS Dhanesh, GP Duthler - Journal of Public Relations Research, 2019 - Taylor & Francis
Although origins of public relations can be traced to ancient times in regions across the
world, its academic study has been associated with twentieth century United States of …

[HTML][HTML] Estrategias de comunicación para vincular a la comunidad a programas de detección temprana de cáncer de mama

AM Toquica Espitia, DI Cuéllar Rivera… - Medicas UIS, 2015 - scielo.org.co
El presente artículo de revisión de tema busca reconocer diferentes estrategias de
comunicación masiva implementadas para la vinculación de la comunidad a los programas …

Bewältigung von Herausforderungen des demografischen Wandels: Voraussetzungen und Ergebnisse von Demografiemanagement. Erkenntnisse aus einer Reihe …

A Lange - 2012 - econstor.eu
Die vorliegende Arbeit befasst sich mit Demografiemanagement in Unternehmen und
vertieft hierbei das Problembewusstsein in Unternehmen und Altersstereotype …

The use of social marketing campaigns in raising awareness of thalassemia in the UAE

K Zamoum - Communication Today, 2020 - ceeol.com
The aim of the present study is to evaluate the communication strategies that were adopted
by thalassemia campaigns in the United Arab Emirates (UAE). The author discusses how …

[PDF][PDF] Using Q Methodology to Discuss Mental Models of Physicians Concerning Key Effective Factors of Cancer

A Bonyadi Naeini, B Mojaradi… - Health Research …, 2019 - researchgate.net
Introduction: Promoting community health and preventing dangerous diseases such as
cancer, especially in metropolitan areas such as Tehran, today may have become the main …

[PDF][PDF] The Epidemiology of Breast Cancer in Oman

DNZ Otago - core.ac.uk
Background Breast cancer is the most common cancer in females around the world.
Annually, more than one million women are diagnosed with breast cancer globally. In Oman …

Women's understanding of breast cancer and responses to breast cancer awareness campaigns: a qualitative inquiry

J Marcucci - 2017 - opal.latrobe.edu.au
Women’s Understanding of Breast Cancer and Responses to Breast Cancer Awareness Campaigns:
A Qualitative Inquiry Submitted by Page 1 Women’s Understanding of Breast Cancer and Responses …